The Courage to "Not Know"
We used to love not knowing what’s next—the surprise of a new view, the fun of figuring out a detour. Now, we fear the unknown. We research every detail, avoid anything unplanned, and stress over "what could go wrong." That courage to embrace uncertainty, to let the day unfold on its own, is fading. And with it, we lose a little bit of what makes life feel like an adventure.
Unlike other brands with grand missions, Deepower was born out of a tiny, relatable frustration: my endless struggle with tiring daily commutes. I didn’t want to waste hours stuck in traffic or drain energy on crowded public transport just to get to work; I craved ease. And an electric bike that turns "draining trips" into "smooth rides" is exactly that ease I needed.
— Deepower CEO
Our Story
2005
A Dream Born from Struggle
It started with a broken bike and a rainy commute. In 2005, a team of hobbyists—tired of choosing between costly cars and exhausting manual bikes—gathered in a small workshop. They spent nights testing motors, fixing failed prototypes, and scraping savings to buy parts. By 2007, their first functional e-bike rolled out; by 2008, they sold 100 units to local commuters who’d “given up on enjoying rides.” It wasn’t much, but it proved: their dream wasn’t just a hobby—it was a solution.
2009
Fighting to Keep the Vision Alive
2009 brought a crisis: a supply chain delay left them without motors for 3 months. Orders piled up, and savings ran thin. Instead of quitting, the team hit the streets—repairing old bikes for free to build trust, and crowd-funding to restart production. By 2011, they launched a upgraded model with a longer battery life; by 2012, sales hit 1,000 units. They moved out of the workshop into a small warehouse, with a sign on the door: “Ride Through the Hard Days.”
2013
Listening, Then Leading
By 2013, customers started asking for more: a bike for parents, a bike for off-road trips. The team didn’t just design—they rode with customers, heard their frustrations, and rebuilt models from scratch. In 2015, the FamilyRide (with a child seat) and TrailBlazer (for rough terrain) launched. By 2016, sales jumped to 8,000 units, and they hired their first 10 full-time employees. The lesson: “Success isn’t about making bikes—it’s about making bikes that matter.”
2017
Turning Challenges into Innovation
2017 brought a new hurdle: rising demand for eco-friendly products. The team invested 2 years in research, even if it meant slower growth. By 2019, they launched the EcoDrive—made with 70% recycled materials and 100% recyclable batteries. Then 2020 hit: lockdowns paused sales, but they pivoted fast—offering free delivery and virtual test rides. By year’s end, sales bounced back to 15,000 units. They proved: “Adversity doesn’t stop you—it pushes you to be better.”
2021
Growing, Without Losing Heart
Expansion came next: in 2021, they entered Europe, starting with Berlin. Cultural differences, new regulations—nothing was easy. But they hired local teams, learned from mistakes, and by 2022, European sales made up 30% of their business. In 2023, they launched a community app to connect riders, turning customers into a family. Sales hit 30,000 units, but the team still met weekly in the original workshop—never forgetting their roots.
2025
Looking Forward, Staying True
Today, Deepower is in 15 countries, with 200+ employees—but the mission stays the same: “Make every ride feel like a win.” Next? Developing affordable models for underserved communities, and testing solar-powered batteries. After 20 years, they’ve learned: “Growth isn’t about size—it’s about keeping the same fire that started it all.”
Keep Deep, Keep Powering.
Looking to the future, we will remain committed to our initial idea, continuously enhance our bicycle lineup, and roll out more electric bikes designed for everyone. Our aim is to deliver sturdy, reliable Luckeep electric bicycles to every person seeking a quality ride.